Maybe you've experienced this. I'm in the middle of developing a fairely hefty iPhone app for a CPG company. While in the middle of development for the app, we were alerted to the fact that an iPad version was going to need to be developed as well (same timing). Much to my dismay, we were told to just "resize the iphone app to the iPad dimensions." Obviously, no one thought about actually how much more real estate there is to play with and how we should completely design a different experience just for the iPad. Fortunately, we sold through our POV on designing specifically for the device.
Ok, the whole point of that laborious setup is this: OUR TARGET IS PROBABLY NOT USING AN IPAD. The people that ARE using the iPad are the VPs of this CPG company and they just want to be able to see the app on their iPad. It's the total "make something for the VPs" effect or the ever popular, "secondary audience"... you make something for the people, and also for the people who are paying for it :) I'm happy to be making an iPad app, it's awesome to begin thinking for that device, but I'm guessing it'll have about 10 downloads :)
No comments:
Post a Comment