HTML. We're back.

So here on the forefront of digital advertising. It's becoming official, at least for the work I'm creative directing for a certain CPG company. No Flash on sites. OR, all sites created must have just embedded SWFs and an alt. jpg image so it can be viewable on other devices.

There's such a huge push for SEO from our clients (not to mention some other devices that can't see Flash), that were back (or forward?) to creating sites solely through HTML, Javascript, or some crazy AJAX (whatever happened to that shiny object?). Digital Production agencies are telling me, don't worry about HTML5, yet.

Anyhow, I've seen some animations that aren't that bad done with just straight HTML, I mean, it's definitely not FLASH ... but I still wanted to report, that it feels like were out of the mostly-Flash site business. At least in my neck of the SuperWebs.

What's the FWA going to do?

Shiny Object Alert: Projection Mapping

It's not a new business forcasting tool. It's filiming on objects. And it's pretty dang cool. There's been quite the influx lately of projection mapping on cars, buildings and now shoes. A great technique that could be used on a lot of things.

I'm going to do a projection mapping film on my Thanksgiving Turkey this year.