Recently I was on an interview and meeting with their HR represetative (who was very nice). She was trying very hard to succinctly explain to me the current success and forward trajectory for this agency.... and this is how she decided to explain it:
"We are an agency that went to bed as a girl and woke up a woman. And we discovered that we have breasts growing, but we don't know how big they are going to be. So, we are having a hard time to know how big of a bra to buy."
Where do I sign up?
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11 amazing digital advertising predictions for 2011, as I see them.
1. Google will start buying your recycled emails for $1 a piece.
2. Groupon will offer a Groupon to buy Groupon.
3. Zynga will grow virtual crops through Farmville to feed worlds’ hungr.
4. New film “The Social Not-Work” will be made about Friendster.
5. Social Media Experts will lose more friends in 2011
6. Microsoft will release a new multi-platform reality game called “work.”
7. More traditional agencies will discover (insert useless shiny object here) and sell this cutting-edge technology to clients.
8. Google will own every idea you haven’t thought of yet.
9. Crowdsourcing creative will directly increase the amount of hazardous gasses released in the atmosphere, thus speeding up global warming
10. Augmented reality will cause millions to flashback from earlier acid trips.
11. Second Life will make a huge comeback.
I've been making integrated advertising case-study videos for awhile. After this one, this is the only kind of marketing I'm really interested in.
