The fish sandwich principle is based on the idea that in a vacuous environment (void of anything), the FIRST object placed within that environment will be the only thing that's considered "true" or "real."
One time, in a galaxy far, far away; I had this client that was fairly new to digital work. Along the path, they hired this Digital Guru, who was actually a guy who knew just enough about the digital space to be dangerous... and wrong. This guy comes in with a huge presentation to the entire company and spreads his version of Digital Gospel. And he shows awful digital creative, but deems it as excellent and effective. This POV reigned supreme and there was no room for any other opinions.
This is the Fish Sandwich Principle. Because this guy came in first and said, "Your digital strategy is FISH SANDWICH!," the clients would have believed it. Honestly, the guy could have said anything and the client would have eaten it up. "Everyone should start clicking their mouse with their feet," and the sheep would have been nodding in agreement.
No comments:
Post a Comment