Mucho props to Nick Jones (Interactive AD) and his exploration of the "agencies of the future" and their "futuristic" mobile site FAILS. That blew my mind. If you haven't seen the post, it lives here.
Of course, then, I thought, who is doing it well? And what's the expectation of a mobile site for an agency of the future? What info do I really need from it?? And who's the audience???
I find there's 3 categories of distinction when it comes to agency mobile sites:
1. Download Flash. FAIL.
2. Squint & pinch approach. Normal site viewable. Platform agnostic.
3. Refreshing. Designed for mobile. IMHO.
TOP 10 MOBILE AGENCY SITES DONE RIGHT(ish)
I don't know how many clients are hiring agencies based on their mobile sites. But if they are, we should be ready!
No comments:
Post a Comment